What Color is Your Website?

In how many different ways does your website commune to your visitors?

You can answer in two ways. The first avenue is the copy (your writing), while the second is the option of colors you use. This report is the first is two- part series on understanding how your sites communicate to your visitors.

In part one, it shows about how colors affect and influence the mood of your readers. Part two shows how to use words and phrases to propel your visitors to take attention. So what color is your website?

During site formation, it is very easy to fall into the catch of "if I can, I will" thinking. This method of thinking is very unsafe. The basis is if I can create a site with 256 differently colored words, backgrounds and graphics, I will. Your site may look huge, but what will you accomplish?

The disadvantage to creating a single site with dozens of dissimilar colors is color compatibility between different operating systems, monitors and browsers. If the browser of your caller cannot illustrate an exact color from your website, it will decide the closest or mix the nearest two colors. This is called dithering. The result can be something you did not want or imagine. The best way to avoid dithering is to optimize your site colors. The greatest way to optimize your colors is to use the colors in a 216-color palette.