What gives a site a professional appearance?

The site should contain the content part should be interesting which is presented in manner of quick down load time. The sites overall should remain the same from page to page.

The site should load fast with an obvious navigation system, continuous graphics and links that work.

The site should use suitable graphics. Don't put in too many, and make sure to optimize the ones you do use to recover load times.

The site should have content that changes regularly, cheering return visitors.

The site should have easily available contact information and you should give a rapid response when people demand information or report trouble.

The site should recommend lots of free things and members-only specials.

The HTML should be clean to the site. The website should be cross browser friendly and accessible to those using text only browsers.