Web Site Design: Who Is Your Audience?

One of the first things that you need to choose, long before you begin your analysis, design and accomplishment, is who is your audience? With whom are you trying to communicate? You are perceptibly creating a web site for a reason, and hopefully you planned someone to view it. In fact, you should define your audience before you even get into any details about what the web site is to do the "to do" will really be made much more clear once you appreciate your audience.

There is the odd condition of someone creating a web site just for him, but this is a very rare exemption. Usually there is some purpose for someone else to view the material, read the articles or snoop to the sounds.

So who is this group of people who you excluding for to visit your web site? This is a far more significant question that it appears on the surface, as it will define and guide you through just about every remaining phase of your web site accomplishment. The question of "who" will determine how you write, which graphics and sounds you comprise, what kind of HTML tags you use and what other technologies are desirable.