Don't Lose Visitors Because Of Poor Site Design

The most significant part of your site is the home page that is what your possible customers will see when they first visit the site. If that is not right, it doesn't matter what the rest of the site is like no-one will ever get to see it.

Think of your front page as the cover of a book, and the Web as a huge book store. Most of the people in the store are there to look around for a while, either not sure of what they want or just passing the time away. They will not choose up the first book they see and start reading it, but they will glance at the book covers until one catches their eye. They will then pick it up and look at the back cover for additional information. If that still retains their interest, they may then actually open the book. By this time they have almost surely glanced at the covers of two or three dozen books and read the back covers of another dozen.

They will then read a few paragraphs here and there and then they will probably put the book reverse on the shelf and go on browsing. Ultimately they may buy and read one of the many books they have glanced at.