Building Your Home Page

What does your home page speak about you or your company? Chances are, if it's like many Web sites out there, very small. Many companies understand that Web sites are a prime marketing channel for their business, but they not remember that other people, including possible customers don't eat, drink, breathe and sleep their products. This means that their Web site front page ends up being a showcase for whatever company scheme has the focus at the moment.

Some of the more ordinary elements of a company home page are:

Products for sale

News and Press Releases

Events and Announcements

Navigation

Search

What's missing from many home pages is a clear and brief description of the company. If your customers can't figure out what you're trying to sell or do for them right gone they might just give up and leave directly.